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Sources
Below are the core sources this GPT was trained on - spanning 1,050+ behavioral science studies and the most respected ad effectiveness research from IPA, Ehrenberg-Bass, and more.
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Advertising Sources
How Brands Grow: What Marketers Don't Know
Summary: Challenges traditional marketing assumptions and presents laws of brand growth based on empirical data.
Data/Methodology: Draws on 50+ years of quantitative research and data from thousands of brands and categories (Ehrenberg-Bass Institute for Marketing Science). Based on large-scale market data across global FMCG and service sectors.
How Brands Grow Part 2
Summary: Extends the original thesis to categories like luxury, services, and emerging markets, affirming core growth principles apply broadly.
Data/Methodology: Uses international datasets from hundreds of brands across five continents to confirm the universality of brand growth laws.
The Long and the Short of It
Summary: Shows the complementary roles of brand-building and activation, emphasizing that long-term emotional campaigns drive sustainable growth.
Data/Methodology: Based on over 1,000 case studies from the IPA Databank (Institute of Practitioners in Advertising). Uses effectiveness scoring and business metrics to reveal patterns in campaign outcomes.
Marketing in the Era of Accountability
Summary: Identifies which metrics and campaign strategies most predict profitability and business success.
Data/Methodology: Meta-analysis of 880 IPA case studies using econometric modeling and effectiveness benchmarks.
Building Distinctive Brand Assets
Summary: Argues that mental availability is built through consistently used brand assets like logos, colors, and characters.
Data/Methodology: Based on 25+ empirical recognition studies across 15+ categories. Introduces structured testing of brand asset distinctiveness.
The Choice Factory
Summary: Explores 25 behavioral biases that affect buying decisions and how marketers can apply them.
Data/Methodology: Synthesizes findings from 100+ behavioral science experiments and academic studies, contextualized with real-world marketing scenarios.
Decoded
Summary: Connects neuroscience, behavioral economics, and marketing to explain how people really make decisions.
Data/Methodology: Uses fMRI research, implicit association testing, and controlled experiments with 1,000+ participants to link decision-making to brand cues.
Effectiveness in Context
Summary: Shows that effectiveness depends on context, sector, brand size, objectives—offering guidance on tailoring strategy.
Data/Methodology: Segments 1,400+ case studies from the IPA Databank by context variables to show when and how general principles should be adapted.
Media in Focus
Summary: Examines which media channels drive the strongest long-term business effects.
Data/Methodology: Draws from 700+ IPA case studies, comparing the long-term business impact of various media channels through econometric analysis.
Look Out
Summary: Argues that creative attention has shifted to left-brain styles (narrow, repetitive), and urges a return to right-brain elements (humor, narrative, humanity).
Data/Methodology: Combines IPA case data with over 30 facial coding and eye-tracking studies to assess attention patterns and effectiveness outcomes.
The Advertising Effect
Summary: Proposes a behavioral model for changing behavior through action rather than attitude change.
Data/Methodology: Synthesizes 50+ behavioral science and psychological studies along with campaign case examples to demonstrate behavior-led strategy.
The Case for Creativity
Summary: Demonstrates that the most creatively awarded campaigns are also the most effective.
Data/Methodology: Correlates 20 years of Cannes Lions and IPA Effectiveness Award winners to analyze the relationship between creativity and business impact.
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Behavioral studies
Social Influence & Norms
1. Paluck's Field Experiments on Norm Change (2017)
2. Bicchieri's Norm Activation Theory (2017)
3. Bicchieri's Conditional Norms Theory (2017)
4. Bavel & Packer Group Norm Salience in Persuasion (2016)
5. Hamari's Social Influence in Digital Contexts Study (2016)
6. Krupka & Weber Coordination Games (2013)
7. Shu & Gino Honesty Study (2012)
8. Gino & Galinsky's Perspective-Taking and Conformity (2012)
9. Lamba & Mace's Need-Based Sharing Norms (2011)
10. Keltner's Social Class & Empathy Study (2010)
11. Wiltermuth's Synchrony & Cooperation Study (2009)
12. Keizer's Littering & Disorder Study (2008)
13. Goldstein, Cialdini & Griskevicius Hotel Norms (2008)
14. Cialdini Hotel Towel Experiment (2008)
15. Schultz Energy Consumption Study (2007)
16. Griskevicius' Conformity & Evolutionary Signaling (2006)
17. Bicchieri's Conditional Norms Theory (2006)
18. Kameda & Hastie's Shared Information Bias (2005)
19. The Wisdom of Crowds (2004)
20. Reicher's Social Identity Theory of Crowd Behavior (2000)
21. Gneezy & Rustichini's Fine-as-Price Study (2000)
22. Suls & Wheeler's Social Comparison Types (2000)
23. Epley & Gilovich's Spotlight Effect (2000)
24. Dunning-Kruger Effect in Group Settings (1999)
25. Shih et al. Identity Salience & Performance Study (1999)
26. Axelrod's Cultural Dissemination Model (1997)
27. Baumeister's Need to Belong Theory (1995)
28. Prentice & Miller's Alcohol Norm Misperception Study (1993)
29. Mullen's Out-Group Homogeneity Effect (1992)
30. Markus & Kitayama's Cultural Norms of Self (1991)
31. Ross & Nisbett's Actor-Observer Bias Study (1991)
32. Brewer's Optimal Distinctiveness Theory (1991)
33. Bikhchandani's Information Cascades (1992)
34. Clark & Hatfield's Dating Study (1989)
35. Turner's Self-Categorization Theory (1987)
36. Tajfel & Turner's Social Identity Theory (1986)
37. Boyd & Richerson's Cultural Transmission Studies (1985)
38. Darley & Gross Stereotype Activation Study (1983)
39. Broken Windows Theory (1982)
40. Reingen's Charity Study (1982)
41. Mann's Crowd Urging & Suicide Study (1981)
42. Latane's Social Impact Theory (1981)
43. Kanter's Tokenism & Performance Pressure Study (1977)
44. The False Consensus Effect (1977)
45. Granovetter's Threshold Model of Collective Behavior (1978)
46. The Abilene Paradox (1974)
47. The Spiral of Silence Theory (1974)
48. Haney, Banks & Zimbardo Prisoner Role Internalization (1973)
49. Kelley's Attribution Theory (1973)
50. Zimbardo's Stanford Prison Experiment (1971)
51. Tajfel's Minimal Group Paradigm (1970)
52. Moscovici's Minority Influence Theory (1969)
53. Latane & Darley's Smoke-Filled Room Experiment (1968)
54. Goffman's Facework Theory (1967)
55. Cialdini's Foot-in-the-Door Technique (1966)
56. Deutsch & Gerard Dual Process Conformity (1955)
57. Deutsch & Gerard's Public vs Private Conformity (1955)
58. Goffman's Presentation of Self (1959)
59. Heider's Balance Theory (1958)
60. Festinger, Riecken & Schachter Doomsday Cult Study (1956)
61. Asch Conformity Experiments (1956)
62. Festinger's Social Comparison Theory (1954)
63. Sherif's Realistic Conflict Theory (1954)
64. Milgram Obedience Study (1963)
65. Bandura Bobo Doll Study (1963)
66. Sherif Autokinetic Effect (1935)
67. Merton's Self-Fulfilling Prophecy (1948)
68. Cialdini's Door-in-the-Face Technique (1975)
69. Nisbett & Borgida Attribution Study (1975)
70. Gladwell's Tipping Point Theory (2000)
71. Goffman's Facework Theory (1967)
72. Levine's Helping Behavior Across Cultures (2001)
73. Tajfel & Turner's Social Identity Theory (1979)
74. Brewer's Optimal Distinctiveness Theory (1991)
75. Markus & Kitayama's Cultural Norms of Self (1991)
2. Bicchieri's Norm Activation Theory (2017)
3. Bicchieri's Conditional Norms Theory (2017)
4. Bavel & Packer Group Norm Salience in Persuasion (2016)
5. Hamari's Social Influence in Digital Contexts Study (2016)
6. Krupka & Weber Coordination Games (2013)
7. Shu & Gino Honesty Study (2012)
8. Gino & Galinsky's Perspective-Taking and Conformity (2012)
9. Lamba & Mace's Need-Based Sharing Norms (2011)
10. Keltner's Social Class & Empathy Study (2010)
11. Wiltermuth's Synchrony & Cooperation Study (2009)
12. Keizer's Littering & Disorder Study (2008)
13. Goldstein, Cialdini & Griskevicius Hotel Norms (2008)
14. Cialdini Hotel Towel Experiment (2008)
15. Schultz Energy Consumption Study (2007)
16. Griskevicius' Conformity & Evolutionary Signaling (2006)
17. Bicchieri's Conditional Norms Theory (2006)
18. Kameda & Hastie's Shared Information Bias (2005)
19. The Wisdom of Crowds (2004)
20. Reicher's Social Identity Theory of Crowd Behavior (2000)
21. Gneezy & Rustichini's Fine-as-Price Study (2000)
22. Suls & Wheeler's Social Comparison Types (2000)
23. Epley & Gilovich's Spotlight Effect (2000)
24. Dunning-Kruger Effect in Group Settings (1999)
25. Shih et al. Identity Salience & Performance Study (1999)
26. Axelrod's Cultural Dissemination Model (1997)
27. Baumeister's Need to Belong Theory (1995)
28. Prentice & Miller's Alcohol Norm Misperception Study (1993)
29. Mullen's Out-Group Homogeneity Effect (1992)
30. Markus & Kitayama's Cultural Norms of Self (1991)
31. Ross & Nisbett's Actor-Observer Bias Study (1991)
32. Brewer's Optimal Distinctiveness Theory (1991)
33. Bikhchandani's Information Cascades (1992)
34. Clark & Hatfield's Dating Study (1989)
35. Turner's Self-Categorization Theory (1987)
36. Tajfel & Turner's Social Identity Theory (1986)
37. Boyd & Richerson's Cultural Transmission Studies (1985)
38. Darley & Gross Stereotype Activation Study (1983)
39. Broken Windows Theory (1982)
40. Reingen's Charity Study (1982)
41. Mann's Crowd Urging & Suicide Study (1981)
42. Latane's Social Impact Theory (1981)
43. Kanter's Tokenism & Performance Pressure Study (1977)
44. The False Consensus Effect (1977)
45. Granovetter's Threshold Model of Collective Behavior (1978)
46. The Abilene Paradox (1974)
47. The Spiral of Silence Theory (1974)
48. Haney, Banks & Zimbardo Prisoner Role Internalization (1973)
49. Kelley's Attribution Theory (1973)
50. Zimbardo's Stanford Prison Experiment (1971)
51. Tajfel's Minimal Group Paradigm (1970)
52. Moscovici's Minority Influence Theory (1969)
53. Latane & Darley's Smoke-Filled Room Experiment (1968)
54. Goffman's Facework Theory (1967)
55. Cialdini's Foot-in-the-Door Technique (1966)
56. Deutsch & Gerard Dual Process Conformity (1955)
57. Deutsch & Gerard's Public vs Private Conformity (1955)
58. Goffman's Presentation of Self (1959)
59. Heider's Balance Theory (1958)
60. Festinger, Riecken & Schachter Doomsday Cult Study (1956)
61. Asch Conformity Experiments (1956)
62. Festinger's Social Comparison Theory (1954)
63. Sherif's Realistic Conflict Theory (1954)
64. Milgram Obedience Study (1963)
65. Bandura Bobo Doll Study (1963)
66. Sherif Autokinetic Effect (1935)
67. Merton's Self-Fulfilling Prophecy (1948)
68. Cialdini's Door-in-the-Face Technique (1975)
69. Nisbett & Borgida Attribution Study (1975)
70. Gladwell's Tipping Point Theory (2000)
71. Goffman's Facework Theory (1967)
72. Levine's Helping Behavior Across Cultures (2001)
73. Tajfel & Turner's Social Identity Theory (1979)
74. Brewer's Optimal Distinctiveness Theory (1991)
75. Markus & Kitayama's Cultural Norms of Self (1991)
cognitive ease
76. Alter & Oppenheimer Fluency & Risk Perception Study (2006)
77. Song & Schwarz Fluent vs Disfluent Fonts Study (2008)
78. Zajonc Mere Exposure Effect (1968)
79. Tversky & Kahneman Availability Heuristic (1973)
80. Kahneman's System 1 vs System 2 Thinking (2002)
81. Jacoby, Kelley, Brown & Jasechko False Fame Effect (1989)
82. Whittlesea's Illusion of Familiarity (1993)
83. Schwarz & Clore Mood-as-Information Theory (1983)
84. Unkelbach's Repetition & Truth Effect (2007)
85. Hsee & Zhang's Evaluability Hypothesis (2004)
86. Oppenheimer's Consequences of Erudite Vernacular Study (2006)
87. Winkielman, Schwarz & Nowak's Facial Fluency Study (2003)
88. Metcalfe's Region of Proximal Learning Theory (2002)
89. Berlyne's Complexity & Preference Theory (1971)
90. Anderson's ACT-R Theory of Cognitive Architecture (1990)
91. Shiffrin & Schneider's Automaticity Study (1977)
92. Norman's Design of Everyday Things (1988)
93. Fiske & Taylor's Cognitive Miser Theory (1984)
94. Glenberg's Embodied Cognition Study (1997)
95. Paivio's Dual Coding Theory (1971)
96. Mayer's Multimedia Learning Theory (2001)
97. Mandler's Schema Theory of Memory (1984)
98. Kahneman & Tversky's Representativeness Heuristic (1974)
99. Broadbent's Filter Theory of Attention (1958)
100. Treisman's Attenuation Model (1964)
101. Ebbinghaus Forgetting Curve (1885)
102. Miller's Magical Number Seven, Plus or Minus Two (1956)
103. Bavelier's Attention & Media Multitasking Study (2010)
104. Tullis & Albert's UX Measurement Studies (2013)
105. Chandler & Schwarz's Fluent Names and Trustworthiness Study (2009)
106. Alter & Oppenheimer's Fluency and Investment Decisions Study (2007)
107. Winkielman & Cacioppo's Facial EMG and Fluency Study (2001)
108. Halberstadt's Prototype Preference Study (2006)
109. Reber & Schwarz on Processing Fluency and Aesthetics (2004)
110. Topolinski & Reber on Semantic Fluency (2010)
111. Diemand-Yauman, Oppenheimer & Vaughan's Disfluency and Recall Study (2010)
112. Claypool et al. on Fluency and Persuasion (2015)
113. Alter & Oppenheimer's Fluency-as-Truth Study (2009)
114. Hsee's Less-is-Better Effect (1998)
115. Metcalfe's Judgments of Learning and Fluency Study (1993)
116. Winkielman, Halberstadt, Fazendeiro & Catty's Symmetry & Fluency Study (2006)
117. Schwarz et al. on Question Order & Ease of Judgment (1991)
118. Alter's 'Can't Intuit, Must Deliberate' Study (2013)
119. Rhodes & Castel's Font Size and Memory Belief Study (2008)
120. Besken & Mulligan's Fluency and Overconfidence Study (2009)
121. Gill & Prowse Turner's Ease of Imagery and Attitude Study (2002)
122. Garcia-Marques & Mackie's Persuasion and Processing Ease Study (2006)
123. Unkelbach & Greifeneder's Fluency and Truth Judgment Meta-Analysis (2013)
124. McGlone & Tofighbakhsh's Rhyme-as-Reason Effect (2000)
125. Newman et al.'s Repetition and False Memory Study (2012)
126. Winkielman & Schwarz on Fluency and Processing Goals (2001)
127. Kahneman & Frederick's Attribute Substitution Theory (2002)
128. Bertini & Wathieu's Choice Overload & Fluency Study (2008)
129. Alter, Oppenheimer, Epley & Eyre's Disfluency and Analytical Thinking Study (2007)
130. Novemsky & Dhar's Fluency and Preference Reversals (2005)
131. Labroo & Pocheptsova's Disfluency and Creativity Study (2010)
132. Thompson, Poon & Wang's Belief Bias and Fluency Study (2013)
133. Nordhielm's Elaboration Likelihood Model and Simplicity Study (2002)
134. Barden's Decoded Framework on Cognitive Ease in Branding (2013)
135. Alter, Oppenheimer, Epley & Eyre's Fluency and Credibility Study (2007)
136. Oppenheimer's Cognitive Effort and Judgment Study (2008)
137. Cian, Krishna & Schwarz's Visual Metaphor and Fluency Study (2015)
138. Labroo & Kim's Mood and Processing Fluency Study (2009)
139. Winkielman & Cacioppo on Subliminal Fluency and Liking (2001)
140. Pashler et al. on Learning Fluency and Overconfidence (2005)
141. Petty & Wegener's Heuristic-Systematic Model (1993)
142. Whittlesea & Leboe's Illusion of Truth via Fluency Study (2003)
143. Harmon-Jones & Harmon-Jones on Processing Conflict (2007)
144. Nadler et al. on Conversational Fluency and Trust (2020)
145. Unkelbach & Stahl's Semantic Fluency and Repetition Study (2009)
146. Sloman's Empirical Data vs Narrative Ease Study (1996)
147. Reber, Winkielman, Schwarz on Visual Contrast and Fluency (2004)
148. Alter & Oppenheimer on Typeface and Risk Perception (2010)
149. Fernandes, Ross, Wiegmann on Explanation Fluency (2021)
77. Song & Schwarz Fluent vs Disfluent Fonts Study (2008)
78. Zajonc Mere Exposure Effect (1968)
79. Tversky & Kahneman Availability Heuristic (1973)
80. Kahneman's System 1 vs System 2 Thinking (2002)
81. Jacoby, Kelley, Brown & Jasechko False Fame Effect (1989)
82. Whittlesea's Illusion of Familiarity (1993)
83. Schwarz & Clore Mood-as-Information Theory (1983)
84. Unkelbach's Repetition & Truth Effect (2007)
85. Hsee & Zhang's Evaluability Hypothesis (2004)
86. Oppenheimer's Consequences of Erudite Vernacular Study (2006)
87. Winkielman, Schwarz & Nowak's Facial Fluency Study (2003)
88. Metcalfe's Region of Proximal Learning Theory (2002)
89. Berlyne's Complexity & Preference Theory (1971)
90. Anderson's ACT-R Theory of Cognitive Architecture (1990)
91. Shiffrin & Schneider's Automaticity Study (1977)
92. Norman's Design of Everyday Things (1988)
93. Fiske & Taylor's Cognitive Miser Theory (1984)
94. Glenberg's Embodied Cognition Study (1997)
95. Paivio's Dual Coding Theory (1971)
96. Mayer's Multimedia Learning Theory (2001)
97. Mandler's Schema Theory of Memory (1984)
98. Kahneman & Tversky's Representativeness Heuristic (1974)
99. Broadbent's Filter Theory of Attention (1958)
100. Treisman's Attenuation Model (1964)
101. Ebbinghaus Forgetting Curve (1885)
102. Miller's Magical Number Seven, Plus or Minus Two (1956)
103. Bavelier's Attention & Media Multitasking Study (2010)
104. Tullis & Albert's UX Measurement Studies (2013)
105. Chandler & Schwarz's Fluent Names and Trustworthiness Study (2009)
106. Alter & Oppenheimer's Fluency and Investment Decisions Study (2007)
107. Winkielman & Cacioppo's Facial EMG and Fluency Study (2001)
108. Halberstadt's Prototype Preference Study (2006)
109. Reber & Schwarz on Processing Fluency and Aesthetics (2004)
110. Topolinski & Reber on Semantic Fluency (2010)
111. Diemand-Yauman, Oppenheimer & Vaughan's Disfluency and Recall Study (2010)
112. Claypool et al. on Fluency and Persuasion (2015)
113. Alter & Oppenheimer's Fluency-as-Truth Study (2009)
114. Hsee's Less-is-Better Effect (1998)
115. Metcalfe's Judgments of Learning and Fluency Study (1993)
116. Winkielman, Halberstadt, Fazendeiro & Catty's Symmetry & Fluency Study (2006)
117. Schwarz et al. on Question Order & Ease of Judgment (1991)
118. Alter's 'Can't Intuit, Must Deliberate' Study (2013)
119. Rhodes & Castel's Font Size and Memory Belief Study (2008)
120. Besken & Mulligan's Fluency and Overconfidence Study (2009)
121. Gill & Prowse Turner's Ease of Imagery and Attitude Study (2002)
122. Garcia-Marques & Mackie's Persuasion and Processing Ease Study (2006)
123. Unkelbach & Greifeneder's Fluency and Truth Judgment Meta-Analysis (2013)
124. McGlone & Tofighbakhsh's Rhyme-as-Reason Effect (2000)
125. Newman et al.'s Repetition and False Memory Study (2012)
126. Winkielman & Schwarz on Fluency and Processing Goals (2001)
127. Kahneman & Frederick's Attribute Substitution Theory (2002)
128. Bertini & Wathieu's Choice Overload & Fluency Study (2008)
129. Alter, Oppenheimer, Epley & Eyre's Disfluency and Analytical Thinking Study (2007)
130. Novemsky & Dhar's Fluency and Preference Reversals (2005)
131. Labroo & Pocheptsova's Disfluency and Creativity Study (2010)
132. Thompson, Poon & Wang's Belief Bias and Fluency Study (2013)
133. Nordhielm's Elaboration Likelihood Model and Simplicity Study (2002)
134. Barden's Decoded Framework on Cognitive Ease in Branding (2013)
135. Alter, Oppenheimer, Epley & Eyre's Fluency and Credibility Study (2007)
136. Oppenheimer's Cognitive Effort and Judgment Study (2008)
137. Cian, Krishna & Schwarz's Visual Metaphor and Fluency Study (2015)
138. Labroo & Kim's Mood and Processing Fluency Study (2009)
139. Winkielman & Cacioppo on Subliminal Fluency and Liking (2001)
140. Pashler et al. on Learning Fluency and Overconfidence (2005)
141. Petty & Wegener's Heuristic-Systematic Model (1993)
142. Whittlesea & Leboe's Illusion of Truth via Fluency Study (2003)
143. Harmon-Jones & Harmon-Jones on Processing Conflict (2007)
144. Nadler et al. on Conversational Fluency and Trust (2020)
145. Unkelbach & Stahl's Semantic Fluency and Repetition Study (2009)
146. Sloman's Empirical Data vs Narrative Ease Study (1996)
147. Reber, Winkielman, Schwarz on Visual Contrast and Fluency (2004)
148. Alter & Oppenheimer on Typeface and Risk Perception (2010)
149. Fernandes, Ross, Wiegmann on Explanation Fluency (2021)
Loss Aversion & Risk
150. Ebbinghaus Forgetting Curve (1885)
151. Tulving's Encoding Specificity Principle (1973)
152. Godden & Baddeley's Divers Memory Study (1975)
153. Bargh, Chen & Burrows' Priming and Behavior Study (1996)
154. Loftus & Palmer's Misinformation Effect (1974)
155. Roediger & Karpicke's Testing Effect (2006)
156. Baddeley & Hitch's Working Memory Model (1974)
157. Tulving & Thomson's Power of Retrieval Cues (1973)
158. Craik & Lockhart's Levels of Processing Framework (1972)
159. Zajonc's Mere Exposure Effect (1968)
160. Bower et al. Mood Congruent Memory (1981)
161. Collins & Quillian's Semantic Network Theory (1969)
162. Tulving's Episodic vs Semantic Memory (1972)
163. Neely's Semantic Priming Timing Study (1977)
164. Bartlett's Schema Theory of Memory (1932)
165. Schacter's Seven Sins of Memory (1999)
166. Brewer & Treyens' Office Schema Study (1981)
167. Johnson, Hashtroudi & Lindsay's Source Monitoring Framework (1993)
168. Hebb's Rule of Synaptic Plasticity (1949)
169. Luria's Case of Solomon Shereshevsky (1968)
170. Glenberg, Smith & Green's Spacing Effect in Reading (1977)
171. Ratcliff & McKoon's Automatic vs Controlled Priming (1981)
172. Greenwald et al.'s Implicit Association Test (1998)
173. McClelland & Rumelhart's Parallel Distributed Processing Model (1986)
174. Tulving's Mental Time Travel and Episodic Memory (2002)
175. Veling, Aarts & Stroebe's Approach-Avoidance Priming Study (2013)
176. Baeyens et al. Evaluative Conditioning and Brand Memory (1992)
177. Kahneman's Peak-End Rule (1993)
178. Pashler's Testing & Feedback Timing Study (2005)
179. Bargh & Ferguson's Automatic Goal Priming Study (2000)
180. Kelley & Lindsay's Source Monitoring and Repetition Study (1993)
181. Jacoby's Illusion of Memory Study (1999)
182. Baddeley's Word Length Effect (1975)
183. Moores, Laiti & Chelazzi's Visual Priming Study (2003)
184. Schacter & Addis' Constructive Memory Framework (2007)
185. Deese-Roediger-McDermott (DRM) Paradigm (1959)
186. Reber et al. on Affective Priming and Symmetry (2004)
187. Yonelinas' Dual Process Theory of Recognition (1994)
188. Hasher & Zacks' Automatic Encoding Study (1979)
189. Tulving's Permastore Theory (1983)
190. Bentin et al. on Semantic Priming with EEG Evidence (1993)
191. Posner & Snyder's Automatic vs Strategic Priming Model (1975)
192. Reinitz & Hannigan's Illusory Conjunctions Study (2001)
193. Smith & Vela's Context Reinstatement Research (2001)
194. Macrae et al. on Priming and Social Stereotypes (1995)
195. Bjork's Desirable Difficulties Framework (1994)
196. Glenberg & Kaschak's Embodied Memory Study (2002)
197. Nairne et al.'s Survival Processing Advantage (2007)
198. Goldstein & Gigerenzer's Recognition Heuristic (2002)
199. Capaldi & Neath's Isolation Effect (2000)
200. Mulligan's Generation Effect (2002)
201. Tulving & Pearlstone's Availability vs Accessibility (1966)
202. Squire's Declarative Memory Model (1992)
203. Hunt & Worthen's Distinctiveness Principle (2006)
204. Lewicki's Nonconscious Priming of Behavior Study (1986)
205. Godden's Mood-State Dependent Memory (1985)
206. Neisser's Flashbulb Memory Hypothesis (1982)
207. Conway & Pleydell-Pearce's Self-Memory System (2000)
208. Reber & Schwarz on Processing Fluency and Memory Confidence (1999)
209. Tulving's Repetition vs Elaboration Study (1967)
210. Brown, Roediger & McDaniel's Retrieval Practice and Long-Term Retention (2014)
211. Talarico & Rubin's Accuracy of Flashbulb Memories (2003)
212. Glenberg's Depth of Processing and Incidental Learning (1977)
213. Naveh-Benjamin's Associative Memory Theory (2000)
214. Voss & Paller's Implicit Memory and Familiarity Cues (2006)
215. Medin & Ross's Thematic vs Taxonomic Memory Grouping (1989)
216. Ericsson & Kintsch's Long-Term Working Memory Model (1995)
217. Isen et al.'s Positive Affect and Memory Flexibility Study (1987)
218. Baddeley's Phonological Loop in Verbal Branding (1975)
219. Craik's Generation of Memory Judgments Study (2002)
220. Gawronski & Bodenhausen's Associative-Propositional Evaluation Model (2006)
221. Tulving & Madigan's Intratrial Priming Study (1970)
222. Schwanenflugel's Concreteness and Imagery in Word Memory (1991)
223. Storm, Bjork & Bjork's Retrieval-Induced Forgetting Study (2008)
224. Kelley & Jacoby's Attention and Memory Control Study (1998)
151. Tulving's Encoding Specificity Principle (1973)
152. Godden & Baddeley's Divers Memory Study (1975)
153. Bargh, Chen & Burrows' Priming and Behavior Study (1996)
154. Loftus & Palmer's Misinformation Effect (1974)
155. Roediger & Karpicke's Testing Effect (2006)
156. Baddeley & Hitch's Working Memory Model (1974)
157. Tulving & Thomson's Power of Retrieval Cues (1973)
158. Craik & Lockhart's Levels of Processing Framework (1972)
159. Zajonc's Mere Exposure Effect (1968)
160. Bower et al. Mood Congruent Memory (1981)
161. Collins & Quillian's Semantic Network Theory (1969)
162. Tulving's Episodic vs Semantic Memory (1972)
163. Neely's Semantic Priming Timing Study (1977)
164. Bartlett's Schema Theory of Memory (1932)
165. Schacter's Seven Sins of Memory (1999)
166. Brewer & Treyens' Office Schema Study (1981)
167. Johnson, Hashtroudi & Lindsay's Source Monitoring Framework (1993)
168. Hebb's Rule of Synaptic Plasticity (1949)
169. Luria's Case of Solomon Shereshevsky (1968)
170. Glenberg, Smith & Green's Spacing Effect in Reading (1977)
171. Ratcliff & McKoon's Automatic vs Controlled Priming (1981)
172. Greenwald et al.'s Implicit Association Test (1998)
173. McClelland & Rumelhart's Parallel Distributed Processing Model (1986)
174. Tulving's Mental Time Travel and Episodic Memory (2002)
175. Veling, Aarts & Stroebe's Approach-Avoidance Priming Study (2013)
176. Baeyens et al. Evaluative Conditioning and Brand Memory (1992)
177. Kahneman's Peak-End Rule (1993)
178. Pashler's Testing & Feedback Timing Study (2005)
179. Bargh & Ferguson's Automatic Goal Priming Study (2000)
180. Kelley & Lindsay's Source Monitoring and Repetition Study (1993)
181. Jacoby's Illusion of Memory Study (1999)
182. Baddeley's Word Length Effect (1975)
183. Moores, Laiti & Chelazzi's Visual Priming Study (2003)
184. Schacter & Addis' Constructive Memory Framework (2007)
185. Deese-Roediger-McDermott (DRM) Paradigm (1959)
186. Reber et al. on Affective Priming and Symmetry (2004)
187. Yonelinas' Dual Process Theory of Recognition (1994)
188. Hasher & Zacks' Automatic Encoding Study (1979)
189. Tulving's Permastore Theory (1983)
190. Bentin et al. on Semantic Priming with EEG Evidence (1993)
191. Posner & Snyder's Automatic vs Strategic Priming Model (1975)
192. Reinitz & Hannigan's Illusory Conjunctions Study (2001)
193. Smith & Vela's Context Reinstatement Research (2001)
194. Macrae et al. on Priming and Social Stereotypes (1995)
195. Bjork's Desirable Difficulties Framework (1994)
196. Glenberg & Kaschak's Embodied Memory Study (2002)
197. Nairne et al.'s Survival Processing Advantage (2007)
198. Goldstein & Gigerenzer's Recognition Heuristic (2002)
199. Capaldi & Neath's Isolation Effect (2000)
200. Mulligan's Generation Effect (2002)
201. Tulving & Pearlstone's Availability vs Accessibility (1966)
202. Squire's Declarative Memory Model (1992)
203. Hunt & Worthen's Distinctiveness Principle (2006)
204. Lewicki's Nonconscious Priming of Behavior Study (1986)
205. Godden's Mood-State Dependent Memory (1985)
206. Neisser's Flashbulb Memory Hypothesis (1982)
207. Conway & Pleydell-Pearce's Self-Memory System (2000)
208. Reber & Schwarz on Processing Fluency and Memory Confidence (1999)
209. Tulving's Repetition vs Elaboration Study (1967)
210. Brown, Roediger & McDaniel's Retrieval Practice and Long-Term Retention (2014)
211. Talarico & Rubin's Accuracy of Flashbulb Memories (2003)
212. Glenberg's Depth of Processing and Incidental Learning (1977)
213. Naveh-Benjamin's Associative Memory Theory (2000)
214. Voss & Paller's Implicit Memory and Familiarity Cues (2006)
215. Medin & Ross's Thematic vs Taxonomic Memory Grouping (1989)
216. Ericsson & Kintsch's Long-Term Working Memory Model (1995)
217. Isen et al.'s Positive Affect and Memory Flexibility Study (1987)
218. Baddeley's Phonological Loop in Verbal Branding (1975)
219. Craik's Generation of Memory Judgments Study (2002)
220. Gawronski & Bodenhausen's Associative-Propositional Evaluation Model (2006)
221. Tulving & Madigan's Intratrial Priming Study (1970)
222. Schwanenflugel's Concreteness and Imagery in Word Memory (1991)
223. Storm, Bjork & Bjork's Retrieval-Induced Forgetting Study (2008)
224. Kelley & Jacoby's Attention and Memory Control Study (1998)
Memory & Priming
225. Ebbinghaus Forgetting Curve (1885)
226. Tulving’s Encoding Specificity Principle (1973)
227. Godden & Baddeley’s Divers Memory Study (1975)
228. Bargh, Chen & Burrows’ Priming and Behavior Study (1996)
229. Loftus & Palmer’s Misinformation Effect (1974)
230. Roediger & Karpicke’s Testing Effect (2006)
231. Baddeley & Hitch’s Working Memory Model (1974)
232. Tulving & Thomson’s Power of Retrieval Cues (1973)
233. Craik & Lockhart’s Levels of Processing Framework (1972)
234. Zajonc’s Mere Exposure Effect (1968)
235. Bower et al. Mood Congruent Memory (1981)
236. Collins & Quillian’s Semantic Network Theory (1969)
237. Tulving’s Episodic vs Semantic Memory (1972–1983)
238. Neely’s Semantic Priming Timing Study (1977)
239. Bartlett’s Schema Theory of Memory (1932)
240. Schacter’s Seven Sins of Memory (1999–2001)
241. Brewer & Treyens’ Office Schema Study (1981)
242. Johnson, Hashtroudi & Lindsay’s Source Monitoring Framework (1993)
243. Hebb’s Rule of Synaptic Plasticity (1949)
244. Luria’s Case of Solomon Shereshevsky (1968)
245. Glenberg, Smith & Green’s Spacing Effect in Reading (1977)
246. Ratcliff & McKoon’s Automatic vs Controlled Priming (1981–1988)
247. Greenwald et al.’s Implicit Association Test (IAT) (1998)
248. McClelland & Rumelhart’s Parallel Distributed Processing Model (1986)
249. Tulving’s Mental Time Travel and Episodic Memory (2002)
250. Veling, Aarts & Stroebe’s Approach-Avoidance Priming Study (2013)
251. Baeyens et al. Evaluative Conditioning and Brand Memory (1992–1996)
252. Kahneman’s Peak-End Rule (1993)
253. Pashler’s Testing & Feedback Timing Study (2005–2009)
254. Bargh & Ferguson’s Automatic Goal Priming Study (2000–2001)
255. Kelley & Lindsay’s Source Monitoring and Repetition Study (1993)
256. Jacoby’s Illusion of Memory Study (1999–2001)
257. Baddeley’s Word Length Effect (1975)
258. Moores, Laiti & Chelazzi’s Visual Priming Study (2003)
259. Schacter & Addis’ Constructive Memory Framework (2007–2009)
260. Deese-Roediger-McDermott (DRM) Paradigm (1959, 1995–2000s)
261. Reber et al. on Affective Priming and Symmetry (2004–2006)
262. Yonelinas’ Dual Process Theory of Recognition (1994–2002)
263. Hasher & Zacks’ Automatic Encoding Study (1979)
264. Tulving’s Permastore Theory (1983–1989)
265. Bentin et al. on Semantic Priming with EEG Evidence (1993)
266. Posner & Snyder’s Automatic vs Strategic Priming Model (1975–1979)
267. Reinitz & Hannigan’s Illusory Conjunctions Study (2001)
268. Smith & Vela’s Context Reinstatement Research (2001)
269. Macrae et al. on Priming and Social Stereotypes (1995–1998)
270. Bjork’s Desirable Difficulties Framework (1994–2012)
271. Glenberg & Kaschak’s Embodied Memory Study (2002)
272. Nairne et al.’s Survival Processing Advantage (2007)
273. Goldstein & Gigerenzer’s Recognition Heuristic (2002)
274. Capaldi & Neath’s Isolation Effect (Von Restorff Effect) (2000)
275. Mulligan’s Generation Effect (2002)
276. Tulving & Pearlstone’s Availability vs Accessibility (1966)
277. Squire’s Declarative Memory Model (1992–2004)
278. Hunt & Worthen’s Distinctiveness Principle (2006)
279. Lewicki’s Nonconscious Priming of Behavior Study (1986–1989)
280. Godden’s Mood-State Dependent Memory (1985–1989)
281. Neisser’s Flashbulb Memory Hypothesis (1982–2000s)
282. Conway & Pleydell-Pearce’s Self-Memory System (2000–2004)
283. Reber & Schwarz on Processing Fluency and Memory Confidence (1999–2004)
284. Tulving’s Repetition vs Elaboration Study (1967–1983)
285. Brown, Roediger & McDaniel’s Retrieval Practice and Long-Term Retention (2014)
286. Talarico & Rubin’s Accuracy of Flashbulb Memories (2003)
287. Glenberg’s Depth of Processing and Incidental Learning (1977–1999)
288. Naveh-Benjamin’s Associative Memory Theory (2000–2010s)
289. Voss & Paller’s Implicit Memory and Familiarity Cues (2006–2010)
290. Medin & Ross’s Thematic vs Taxonomic Memory Grouping (1989–1995)
291. Ericsson & Kintsch’s Long-Term Working Memory Model (1995)
292. Isen et al.’s Positive Affect and Memory Flexibility Study (1987–1999)
293. Baddeley’s Phonological Loop in Verbal Branding (1975–2003)
294. Craik’s Generation of Memory Judgments Study (2002–2006)
295. Gawronski & Bodenhausen’s APE Model (2006–2011)
296. Tulving & Madigan’s Intratrial Priming Study (1970–1973)
297. Schwanenflugel’s Concreteness and Imagery in Word Memory (1991–2003)
298. Storm, Bjork & Bjork’s Retrieval-Induced Forgetting Study (2008–2015)
299. Kelley & Jacoby’s Attention and Memory Control Study (1998–2001)
226. Tulving’s Encoding Specificity Principle (1973)
227. Godden & Baddeley’s Divers Memory Study (1975)
228. Bargh, Chen & Burrows’ Priming and Behavior Study (1996)
229. Loftus & Palmer’s Misinformation Effect (1974)
230. Roediger & Karpicke’s Testing Effect (2006)
231. Baddeley & Hitch’s Working Memory Model (1974)
232. Tulving & Thomson’s Power of Retrieval Cues (1973)
233. Craik & Lockhart’s Levels of Processing Framework (1972)
234. Zajonc’s Mere Exposure Effect (1968)
235. Bower et al. Mood Congruent Memory (1981)
236. Collins & Quillian’s Semantic Network Theory (1969)
237. Tulving’s Episodic vs Semantic Memory (1972–1983)
238. Neely’s Semantic Priming Timing Study (1977)
239. Bartlett’s Schema Theory of Memory (1932)
240. Schacter’s Seven Sins of Memory (1999–2001)
241. Brewer & Treyens’ Office Schema Study (1981)
242. Johnson, Hashtroudi & Lindsay’s Source Monitoring Framework (1993)
243. Hebb’s Rule of Synaptic Plasticity (1949)
244. Luria’s Case of Solomon Shereshevsky (1968)
245. Glenberg, Smith & Green’s Spacing Effect in Reading (1977)
246. Ratcliff & McKoon’s Automatic vs Controlled Priming (1981–1988)
247. Greenwald et al.’s Implicit Association Test (IAT) (1998)
248. McClelland & Rumelhart’s Parallel Distributed Processing Model (1986)
249. Tulving’s Mental Time Travel and Episodic Memory (2002)
250. Veling, Aarts & Stroebe’s Approach-Avoidance Priming Study (2013)
251. Baeyens et al. Evaluative Conditioning and Brand Memory (1992–1996)
252. Kahneman’s Peak-End Rule (1993)
253. Pashler’s Testing & Feedback Timing Study (2005–2009)
254. Bargh & Ferguson’s Automatic Goal Priming Study (2000–2001)
255. Kelley & Lindsay’s Source Monitoring and Repetition Study (1993)
256. Jacoby’s Illusion of Memory Study (1999–2001)
257. Baddeley’s Word Length Effect (1975)
258. Moores, Laiti & Chelazzi’s Visual Priming Study (2003)
259. Schacter & Addis’ Constructive Memory Framework (2007–2009)
260. Deese-Roediger-McDermott (DRM) Paradigm (1959, 1995–2000s)
261. Reber et al. on Affective Priming and Symmetry (2004–2006)
262. Yonelinas’ Dual Process Theory of Recognition (1994–2002)
263. Hasher & Zacks’ Automatic Encoding Study (1979)
264. Tulving’s Permastore Theory (1983–1989)
265. Bentin et al. on Semantic Priming with EEG Evidence (1993)
266. Posner & Snyder’s Automatic vs Strategic Priming Model (1975–1979)
267. Reinitz & Hannigan’s Illusory Conjunctions Study (2001)
268. Smith & Vela’s Context Reinstatement Research (2001)
269. Macrae et al. on Priming and Social Stereotypes (1995–1998)
270. Bjork’s Desirable Difficulties Framework (1994–2012)
271. Glenberg & Kaschak’s Embodied Memory Study (2002)
272. Nairne et al.’s Survival Processing Advantage (2007)
273. Goldstein & Gigerenzer’s Recognition Heuristic (2002)
274. Capaldi & Neath’s Isolation Effect (Von Restorff Effect) (2000)
275. Mulligan’s Generation Effect (2002)
276. Tulving & Pearlstone’s Availability vs Accessibility (1966)
277. Squire’s Declarative Memory Model (1992–2004)
278. Hunt & Worthen’s Distinctiveness Principle (2006)
279. Lewicki’s Nonconscious Priming of Behavior Study (1986–1989)
280. Godden’s Mood-State Dependent Memory (1985–1989)
281. Neisser’s Flashbulb Memory Hypothesis (1982–2000s)
282. Conway & Pleydell-Pearce’s Self-Memory System (2000–2004)
283. Reber & Schwarz on Processing Fluency and Memory Confidence (1999–2004)
284. Tulving’s Repetition vs Elaboration Study (1967–1983)
285. Brown, Roediger & McDaniel’s Retrieval Practice and Long-Term Retention (2014)
286. Talarico & Rubin’s Accuracy of Flashbulb Memories (2003)
287. Glenberg’s Depth of Processing and Incidental Learning (1977–1999)
288. Naveh-Benjamin’s Associative Memory Theory (2000–2010s)
289. Voss & Paller’s Implicit Memory and Familiarity Cues (2006–2010)
290. Medin & Ross’s Thematic vs Taxonomic Memory Grouping (1989–1995)
291. Ericsson & Kintsch’s Long-Term Working Memory Model (1995)
292. Isen et al.’s Positive Affect and Memory Flexibility Study (1987–1999)
293. Baddeley’s Phonological Loop in Verbal Branding (1975–2003)
294. Craik’s Generation of Memory Judgments Study (2002–2006)
295. Gawronski & Bodenhausen’s APE Model (2006–2011)
296. Tulving & Madigan’s Intratrial Priming Study (1970–1973)
297. Schwanenflugel’s Concreteness and Imagery in Word Memory (1991–2003)
298. Storm, Bjork & Bjork’s Retrieval-Induced Forgetting Study (2008–2015)
299. Kelley & Jacoby’s Attention and Memory Control Study (1998–2001)
Anchoring & Pricing Perception
300. Tversky & Kahneman’s Anchoring and Adjustment Heuristic (1974)
301. Ariely, Loewenstein & Prelec’s Arbitrary Coherence Study (2003)
302. Simonson & Tversky’s Compromise Effect (1992)
303. Hsee’s Evaluability Hypothesis (1996)
304. Nunes & Boatwright’s Price Ending Effect (2004)
305. Goldstein, Cialdini & Griskevicius’ Social Norm Anchoring (2008)
306. Kahneman & Tversky’s Prospect Theory in Pricing (1979)
307. Gourville’s 1-Cent Difference Effect (1998)
308. Prelec & Loewenstein’s Credit Card Pricing Study (1998)
309. Bertini & Wathieu’s Price-Quality Inference Study (2006)
310. Shiv, Carmon & Ariely’s Price and Experience Interaction (2005)
311. Johnson, Shu, Dellaert et al.’s Defaults and Pricing (2002–2012)
312. Adaval & Monroe’s Price Recall Bias Study (2002)
313. Morwitz, Greenleaf & Johnson’s Price Precision Effect (1998–2001)
314. Chapman & Johnson’s Anchoring on Irrelevant Numbers (2002)
315. Frederick, Novemsky, Wang & Ariely’s Partitioned Pricing Study (2009)
316. Huber, Payne & Puto’s Asymmetric Dominance Effect (1982)
317. Lee, Frederick & Ariely’s Anchoring and Product Experience (2006)
318. Gneezy, Gneezy, Nelson & Brown’s Pay-What-You-Want Anchoring Study (2010)
319. Sinha & Batra’s Retail Price Perception Study (1999)
320. Monroe & Lee’s Price Threshold Effect (1999–2002)
321. Shampanier, Mazar & Ariely’s Zero Price Effect (2007)
322. Mussweiler & Strack’s Self-Generated Anchor Effect (1999)
323. Mazar, Koszegi & Ariely’s Price Fairness Study (2007)
324. Soman & Gourville’s Mental Accounting in Pricing (2001)
325. Morwitz, Johnson & Schmittlein’s Price Framing in Promotions Study (1993)
326. Kim, Natter & Spann’s Dynamic Pricing Acceptance Study (2009)
327. Mazumdar, Raj & Sinha’s Reference Price Literature Review (2005)
328. Biswas, Grewal & Roggeveen’s Deal Value Framing (2010–2014)
329. Wansink, Kent & Hoch’s Price Bundle Unpacking Study (1998)
330. Grewal, Roggeveen & Nordfält’s Price Framing in Omnichannel Retail (2017)
331. Urbany, Bearden & Weilbaker’s Internal Reference Price Formation (1988)
332. Janiszewski & Cunha’s Multiple Price Presentation Effects (2004)
333. Thomas & Morwitz’s Price Format and Processing Fluency Study (2005)
334. Krishna, Briesch & Zhao’s Sensory Anchoring in Pricing (2007)
335. Chakravarti & Janiszewski’s Memory-Based Pricing Judgments (2003)
336. Wadhwa & Zhang’s Price Color Psychology (2015)
337. Malkoc & Zauberman’s Time Framing vs. Money Framing (2006)
338. Morwitz & Fitzsimons’ Anchoring in Price Estimation Tasks (2004)
339. Feiler, Tost & Grant’s Power and Price Sensitivity Study (2012)
340. Park, Jun & Shocker’s Preference Construction via Anchoring (1996)
341. Lee & Aaker’s Culture and Anchoring Effects (2004)
342. Hardisty, Johnson & Weber’s Environmental Pricing Study (2010)
343. Cheema & Patrick’s Scarcity-Price Interaction Study (2008)
344. Biswas & Szocs’ Rounded vs Non-Rounded Pricing and Time Perception (2016)
345. Lichtenstein & Bearden’s Reference Price Sensitivity Study (1989)
346. Kalyanaram & Little’s Price Threshold and Elasticity Study (1994)
347. Gourville & Moon’s Product Familiarity and Anchor Acceptance (2004)
348. Anderson & Simester’s Pricing Trust and Customer Retention (2008)
349. Mellers & Cooke’s Anchoring in Forecasting and Uncertainty (1994)
350. Wertenbroch & Skiera’s Pay-What-You-Want and Price Anchors (2002–2007)
351. Biswas, Bhowmick, Guha & Grewal’s Price Transparency Study (2013)
352. Briesch, Krishnamurthi, Mazumdar & Raj’s Competitive Price Anchoring (1997)
353. Schwarz & Clore’s Affect-as-Information in Price Evaluation (1983–2003)
354. Hossain & Morgan’s Anchoring in Auctions (2006)
355. Talukdar, Gauri & Grewal’s Promotion Depth Anchoring (2010)
356. Kamins, Dreze & Folkes’ Celebrity Anchoring Effect (2004)
357. Johnson & Cui’s Partitioned Pricing Meta-Analysis (2013)
358. Yadav & Monroe’s Cross-Price Elasticity Anchoring (1993)
359. Coulter & Coulter’s Linguistic Framing of Price (2005)
360. Hardie, Johnson & Fader’s Mental Accounting of Discounts (1993)
361. Ariely & Kreisler’s Fairness and Market Norms in Pricing (2017)
362. Simonson & Nowlis’s Context-Dependent Preferences in Pricing (2000)
363. Dhar & Simonson’s Consider-Then-Choose Pricing Effect (2003)
364. Karmarkar’s Temporal Framing and Pricing (2011)
365. Hsee & Rottenstreich’s Scope Insensitivity in Pricing (2004)
366. Wertenbroch’s Price-Perceived Control Hypothesis (1998)
367. Anderson & Simester’s Free Trial and Pricing Recalibration Study (2011)
368. Johnson, Haubl & Keinan’s Customization and Price Perception (2007)
369. Lee & Ariely’s High-Price Placebo Effect Study (2006)
370. Shampanier, Mazar & Ariely’s Zero as a Special Price Anchor (2007)
371. Kivetz & Simonson’s Reward Structure Framing (2002)
372. Bockenholt & Hynan’s Sequential Anchoring in Price Negotiation (1994)
373. Malkoc, Zauberman & Bettman’s Time Discounting and Pricing Tradeoffs (2006)
374. Sinha & Smith’s Strategic Retail Pricing Placement Study (2000)
301. Ariely, Loewenstein & Prelec’s Arbitrary Coherence Study (2003)
302. Simonson & Tversky’s Compromise Effect (1992)
303. Hsee’s Evaluability Hypothesis (1996)
304. Nunes & Boatwright’s Price Ending Effect (2004)
305. Goldstein, Cialdini & Griskevicius’ Social Norm Anchoring (2008)
306. Kahneman & Tversky’s Prospect Theory in Pricing (1979)
307. Gourville’s 1-Cent Difference Effect (1998)
308. Prelec & Loewenstein’s Credit Card Pricing Study (1998)
309. Bertini & Wathieu’s Price-Quality Inference Study (2006)
310. Shiv, Carmon & Ariely’s Price and Experience Interaction (2005)
311. Johnson, Shu, Dellaert et al.’s Defaults and Pricing (2002–2012)
312. Adaval & Monroe’s Price Recall Bias Study (2002)
313. Morwitz, Greenleaf & Johnson’s Price Precision Effect (1998–2001)
314. Chapman & Johnson’s Anchoring on Irrelevant Numbers (2002)
315. Frederick, Novemsky, Wang & Ariely’s Partitioned Pricing Study (2009)
316. Huber, Payne & Puto’s Asymmetric Dominance Effect (1982)
317. Lee, Frederick & Ariely’s Anchoring and Product Experience (2006)
318. Gneezy, Gneezy, Nelson & Brown’s Pay-What-You-Want Anchoring Study (2010)
319. Sinha & Batra’s Retail Price Perception Study (1999)
320. Monroe & Lee’s Price Threshold Effect (1999–2002)
321. Shampanier, Mazar & Ariely’s Zero Price Effect (2007)
322. Mussweiler & Strack’s Self-Generated Anchor Effect (1999)
323. Mazar, Koszegi & Ariely’s Price Fairness Study (2007)
324. Soman & Gourville’s Mental Accounting in Pricing (2001)
325. Morwitz, Johnson & Schmittlein’s Price Framing in Promotions Study (1993)
326. Kim, Natter & Spann’s Dynamic Pricing Acceptance Study (2009)
327. Mazumdar, Raj & Sinha’s Reference Price Literature Review (2005)
328. Biswas, Grewal & Roggeveen’s Deal Value Framing (2010–2014)
329. Wansink, Kent & Hoch’s Price Bundle Unpacking Study (1998)
330. Grewal, Roggeveen & Nordfält’s Price Framing in Omnichannel Retail (2017)
331. Urbany, Bearden & Weilbaker’s Internal Reference Price Formation (1988)
332. Janiszewski & Cunha’s Multiple Price Presentation Effects (2004)
333. Thomas & Morwitz’s Price Format and Processing Fluency Study (2005)
334. Krishna, Briesch & Zhao’s Sensory Anchoring in Pricing (2007)
335. Chakravarti & Janiszewski’s Memory-Based Pricing Judgments (2003)
336. Wadhwa & Zhang’s Price Color Psychology (2015)
337. Malkoc & Zauberman’s Time Framing vs. Money Framing (2006)
338. Morwitz & Fitzsimons’ Anchoring in Price Estimation Tasks (2004)
339. Feiler, Tost & Grant’s Power and Price Sensitivity Study (2012)
340. Park, Jun & Shocker’s Preference Construction via Anchoring (1996)
341. Lee & Aaker’s Culture and Anchoring Effects (2004)
342. Hardisty, Johnson & Weber’s Environmental Pricing Study (2010)
343. Cheema & Patrick’s Scarcity-Price Interaction Study (2008)
344. Biswas & Szocs’ Rounded vs Non-Rounded Pricing and Time Perception (2016)
345. Lichtenstein & Bearden’s Reference Price Sensitivity Study (1989)
346. Kalyanaram & Little’s Price Threshold and Elasticity Study (1994)
347. Gourville & Moon’s Product Familiarity and Anchor Acceptance (2004)
348. Anderson & Simester’s Pricing Trust and Customer Retention (2008)
349. Mellers & Cooke’s Anchoring in Forecasting and Uncertainty (1994)
350. Wertenbroch & Skiera’s Pay-What-You-Want and Price Anchors (2002–2007)
351. Biswas, Bhowmick, Guha & Grewal’s Price Transparency Study (2013)
352. Briesch, Krishnamurthi, Mazumdar & Raj’s Competitive Price Anchoring (1997)
353. Schwarz & Clore’s Affect-as-Information in Price Evaluation (1983–2003)
354. Hossain & Morgan’s Anchoring in Auctions (2006)
355. Talukdar, Gauri & Grewal’s Promotion Depth Anchoring (2010)
356. Kamins, Dreze & Folkes’ Celebrity Anchoring Effect (2004)
357. Johnson & Cui’s Partitioned Pricing Meta-Analysis (2013)
358. Yadav & Monroe’s Cross-Price Elasticity Anchoring (1993)
359. Coulter & Coulter’s Linguistic Framing of Price (2005)
360. Hardie, Johnson & Fader’s Mental Accounting of Discounts (1993)
361. Ariely & Kreisler’s Fairness and Market Norms in Pricing (2017)
362. Simonson & Nowlis’s Context-Dependent Preferences in Pricing (2000)
363. Dhar & Simonson’s Consider-Then-Choose Pricing Effect (2003)
364. Karmarkar’s Temporal Framing and Pricing (2011)
365. Hsee & Rottenstreich’s Scope Insensitivity in Pricing (2004)
366. Wertenbroch’s Price-Perceived Control Hypothesis (1998)
367. Anderson & Simester’s Free Trial and Pricing Recalibration Study (2011)
368. Johnson, Haubl & Keinan’s Customization and Price Perception (2007)
369. Lee & Ariely’s High-Price Placebo Effect Study (2006)
370. Shampanier, Mazar & Ariely’s Zero as a Special Price Anchor (2007)
371. Kivetz & Simonson’s Reward Structure Framing (2002)
372. Bockenholt & Hynan’s Sequential Anchoring in Price Negotiation (1994)
373. Malkoc, Zauberman & Bettman’s Time Discounting and Pricing Tradeoffs (2006)
374. Sinha & Smith’s Strategic Retail Pricing Placement Study (2000)
Identity & Self-Signaling
375. Bem’s Self-Perception Theory (1972)
376. Gino, Norton & Ariely’s Licensing Effect Study (2010)
377. Aaker’s Brand Personality Framework (1997)
378. Escalas & Bettman’s Self-Brand Connection Study (2003–2005)
379. Gollwitzer’s Implementation Intentions and Identity (1999–2006)
380. Oyserman, Fryberg & Yoder’s Possible Selves Research (2004–2007)
381. LeBoeuf, Shafir & Bayuk’s Multiple Self-Concepts Study (2010)
382. Reed II’s Identity-Based Motivation Theory (2004–2014)
383. White & Dahl’s Anti-Identity Consumption Study (2006)
384. Berger & Heath’s Distinction from Others Study (2007)
385. Kirmani & Zeithaml’s Signal Theory in Branding (1993–2005)
386. Mael & Ashforth’s Organizational Identification Study (1992)
387. Kleine, Kleine & Kernan’s Symbolic Self-Completion Theory (1993)
388. Schmitt’s Experiential Branding and Identity (1999–2009)
389. Belk’s Extended Self Theory (1988–2013)
390. Richins’ Materialism and Identity Signaling Study (1994)
391. Swann’s Self-Verification Theory (1983–1996)
392. Sprott, Czellar & Spangenberg’s Self-Concept Clarity and Brand Attachment (2009)
393. Forehand, Deshpandé & Reed II’s Identity Salience and Framing Study (2002)
394. Griskevicius, Tybur & Van den Bergh’s Costly Signaling and Conspicuous Consumption (2010)
395. Reed & Aquino’s Moral Identity and Consumer Behavior Study (2007)
396. Werth & Foerster’s Regulatory Focus Theory and Identity Alignment (2007)
397. Markus & Kitayama’s Independent vs. Interdependent Self-Views (1991–2003)
398. Berger & Rand’s Identity-Signaling in Social Sharing (2008–2013)
399. Fitzsimons, Chartrand & Fitzsimons’ Nonconscious Brand Priming Study (2008)
400. Wheeler, Petty & Bizer’s Need for Uniqueness and Persuasion Study (2005)
401. Oyserman & Lee’s Identity-Based Motivation Framework (2008–2012)
402. Kleine & Baker’s Symbolic Consumption and Role Performance (2004)
403. Sirgy’s Self-Congruity Theory (1982–1997)
404. Ahuvia’s Consumption and Happiness Identity Research (2005–2011)
405. Reed II, Forehand et al.’s Dynamic Identity and Brand Attachment Study (2012)
406. Crocker & Wolfe’s Contingencies of Self-Worth Model (2001)
407. Sela & Shiv’s Identity-Signaling Through Choices Under Conflict (2009)
408. Gao, Wheeler & Shiv’s Willpower Signaling and Brand Choice Study (2009)
409. Goldsmith, Flynn & Clark’s Materialism and Public Consumption Identity Study (2012)
410. White, Argo & Sengupta’s Self-Accountability in Identity-Driven Consumption (2012)
411. Vohs, Mead & Goode’s Self-Affirmation and Price Sensitivity Study (2006)
412. Escalas & Bettman’s Reference Groups and Brand Association Study (2005)
413. Oyserman & Destin’s Socioeconomic Identity Activation Study (2010–2015)
414. Mead, Baumeister et al.’s Self-Regulation and Identity-Driven Goals Study (2009)
415. Reed, Forehand & Puntoni’s Identity-Based Brand Threat Study (2012–2015)
416. Levy’s Symbolic Interactionism and Product Meaning Theory (1959–1981)
417. Crocker, Niiya & Mischkowski’s Self-Image vs. Compassionate Goals Study (2008)
418. Liao & Wang’s Consumer Attachment Style and Identity Branding (2017)
419. Kim & Drolet’s Cultural Identity Priming and Consumer Preferences (2003)
420. Mandel’s Self-Construal and Advertising Appeal Study (2003)
421. Patrick, MacInnis & Park’s Identity-Based Brand Meaning Transfer (2006)
422. Oyserman’s Cultural Mindsets and Situational Identity Study (2011–2015)
423. Rucker, Galinsky & Dubois’ Power and Consumption Identity Study (2012)
424. Kristofferson, White & Peloza’s Prosocial Identity Signaling Study (2014)
425. White & Argo’s Identity Threat and Product Preference Study (2011)
426. Mandel, Rucker & Levav’s Gender Identity and Consumption Study (2017)
427. Grier & Deshpandé’s Targeted Advertising and Group Identity Study (2001)
428. Cheryan, Bodenhausen & Schmitt’s Stereotype Threat and Consumer Choice (2009)
429. Fitzsimons, Chartrand, Fitzsimons & Dahl’s Brand Priming and Trait Activation Study (2008–2010)
430. Oyserman, Elmore & Smith’s Self-Schema Activation Study (2012)
431. White & Simpson’s Identity-Driven Resistance to Change Study (2013)
432. Bhattacharya & Sen’s Customer-Company Identification Theory (2003)
433. Berger & Ward’s Identity and Cultural Capital Study (2010)
434. Schmitt, Brakus & Zarantonello’s Brand Experience and Self-Connection Study (2014)
435. Lee, Drolet & Louie’s Cultural Fluency and Brand Identity Study (2014)
436. Torelli, Monga & Kaikati’s Global vs. Local Identity and Brand Preference Study (2012)
437. Levav & Zhu’s Physical Environment and Identity Activation Study (2009)
438. Sivanathan & Pettit’s Self-Threat and Status Consumption Study (2010)
439. Ferraro, Bettman & Chartrand’s Identity-Linked Word-of-Mouth Study (2012)
440. Wheeler, Petty & Bizer’s Self-Importance of Moral Identity and Persuasion Study (2005)
441. Reed, Kay & Forehand’s Identity Consistency and Brand Preference Study (2013)
442. White, Argo & Sengupta’s Self-Symbolism and Brand Ownership Study (2012)
443. Kim & Drolet’s Bicultural Identity Integration and Brand Response Study (2009)
444. Winterich, Mittal & Aquino’s Self-Interest vs. Identity-Based Giving Study (2013)
445. Cheryan & Bodenhausen’s Identity Threat and Masculine Branding Study (2000s)
446. Swann, Pelham & Krull’s Self-Verification in Close Relationships and Brand Attachment Study (1989–2002)
447. Smeesters, Warlop & Mandel’s Prime-to-Behavior Identity Framing Study (2009)
448. Paharia, Keinan, Avery & Schor’s Underdog Brand Biography Study (2011)
449. Forehand, Reed & Deshpandé’s Ingroup Identity Activation Study (2002–2005)
376. Gino, Norton & Ariely’s Licensing Effect Study (2010)
377. Aaker’s Brand Personality Framework (1997)
378. Escalas & Bettman’s Self-Brand Connection Study (2003–2005)
379. Gollwitzer’s Implementation Intentions and Identity (1999–2006)
380. Oyserman, Fryberg & Yoder’s Possible Selves Research (2004–2007)
381. LeBoeuf, Shafir & Bayuk’s Multiple Self-Concepts Study (2010)
382. Reed II’s Identity-Based Motivation Theory (2004–2014)
383. White & Dahl’s Anti-Identity Consumption Study (2006)
384. Berger & Heath’s Distinction from Others Study (2007)
385. Kirmani & Zeithaml’s Signal Theory in Branding (1993–2005)
386. Mael & Ashforth’s Organizational Identification Study (1992)
387. Kleine, Kleine & Kernan’s Symbolic Self-Completion Theory (1993)
388. Schmitt’s Experiential Branding and Identity (1999–2009)
389. Belk’s Extended Self Theory (1988–2013)
390. Richins’ Materialism and Identity Signaling Study (1994)
391. Swann’s Self-Verification Theory (1983–1996)
392. Sprott, Czellar & Spangenberg’s Self-Concept Clarity and Brand Attachment (2009)
393. Forehand, Deshpandé & Reed II’s Identity Salience and Framing Study (2002)
394. Griskevicius, Tybur & Van den Bergh’s Costly Signaling and Conspicuous Consumption (2010)
395. Reed & Aquino’s Moral Identity and Consumer Behavior Study (2007)
396. Werth & Foerster’s Regulatory Focus Theory and Identity Alignment (2007)
397. Markus & Kitayama’s Independent vs. Interdependent Self-Views (1991–2003)
398. Berger & Rand’s Identity-Signaling in Social Sharing (2008–2013)
399. Fitzsimons, Chartrand & Fitzsimons’ Nonconscious Brand Priming Study (2008)
400. Wheeler, Petty & Bizer’s Need for Uniqueness and Persuasion Study (2005)
401. Oyserman & Lee’s Identity-Based Motivation Framework (2008–2012)
402. Kleine & Baker’s Symbolic Consumption and Role Performance (2004)
403. Sirgy’s Self-Congruity Theory (1982–1997)
404. Ahuvia’s Consumption and Happiness Identity Research (2005–2011)
405. Reed II, Forehand et al.’s Dynamic Identity and Brand Attachment Study (2012)
406. Crocker & Wolfe’s Contingencies of Self-Worth Model (2001)
407. Sela & Shiv’s Identity-Signaling Through Choices Under Conflict (2009)
408. Gao, Wheeler & Shiv’s Willpower Signaling and Brand Choice Study (2009)
409. Goldsmith, Flynn & Clark’s Materialism and Public Consumption Identity Study (2012)
410. White, Argo & Sengupta’s Self-Accountability in Identity-Driven Consumption (2012)
411. Vohs, Mead & Goode’s Self-Affirmation and Price Sensitivity Study (2006)
412. Escalas & Bettman’s Reference Groups and Brand Association Study (2005)
413. Oyserman & Destin’s Socioeconomic Identity Activation Study (2010–2015)
414. Mead, Baumeister et al.’s Self-Regulation and Identity-Driven Goals Study (2009)
415. Reed, Forehand & Puntoni’s Identity-Based Brand Threat Study (2012–2015)
416. Levy’s Symbolic Interactionism and Product Meaning Theory (1959–1981)
417. Crocker, Niiya & Mischkowski’s Self-Image vs. Compassionate Goals Study (2008)
418. Liao & Wang’s Consumer Attachment Style and Identity Branding (2017)
419. Kim & Drolet’s Cultural Identity Priming and Consumer Preferences (2003)
420. Mandel’s Self-Construal and Advertising Appeal Study (2003)
421. Patrick, MacInnis & Park’s Identity-Based Brand Meaning Transfer (2006)
422. Oyserman’s Cultural Mindsets and Situational Identity Study (2011–2015)
423. Rucker, Galinsky & Dubois’ Power and Consumption Identity Study (2012)
424. Kristofferson, White & Peloza’s Prosocial Identity Signaling Study (2014)
425. White & Argo’s Identity Threat and Product Preference Study (2011)
426. Mandel, Rucker & Levav’s Gender Identity and Consumption Study (2017)
427. Grier & Deshpandé’s Targeted Advertising and Group Identity Study (2001)
428. Cheryan, Bodenhausen & Schmitt’s Stereotype Threat and Consumer Choice (2009)
429. Fitzsimons, Chartrand, Fitzsimons & Dahl’s Brand Priming and Trait Activation Study (2008–2010)
430. Oyserman, Elmore & Smith’s Self-Schema Activation Study (2012)
431. White & Simpson’s Identity-Driven Resistance to Change Study (2013)
432. Bhattacharya & Sen’s Customer-Company Identification Theory (2003)
433. Berger & Ward’s Identity and Cultural Capital Study (2010)
434. Schmitt, Brakus & Zarantonello’s Brand Experience and Self-Connection Study (2014)
435. Lee, Drolet & Louie’s Cultural Fluency and Brand Identity Study (2014)
436. Torelli, Monga & Kaikati’s Global vs. Local Identity and Brand Preference Study (2012)
437. Levav & Zhu’s Physical Environment and Identity Activation Study (2009)
438. Sivanathan & Pettit’s Self-Threat and Status Consumption Study (2010)
439. Ferraro, Bettman & Chartrand’s Identity-Linked Word-of-Mouth Study (2012)
440. Wheeler, Petty & Bizer’s Self-Importance of Moral Identity and Persuasion Study (2005)
441. Reed, Kay & Forehand’s Identity Consistency and Brand Preference Study (2013)
442. White, Argo & Sengupta’s Self-Symbolism and Brand Ownership Study (2012)
443. Kim & Drolet’s Bicultural Identity Integration and Brand Response Study (2009)
444. Winterich, Mittal & Aquino’s Self-Interest vs. Identity-Based Giving Study (2013)
445. Cheryan & Bodenhausen’s Identity Threat and Masculine Branding Study (2000s)
446. Swann, Pelham & Krull’s Self-Verification in Close Relationships and Brand Attachment Study (1989–2002)
447. Smeesters, Warlop & Mandel’s Prime-to-Behavior Identity Framing Study (2009)
448. Paharia, Keinan, Avery & Schor’s Underdog Brand Biography Study (2011)
449. Forehand, Reed & Deshpandé’s Ingroup Identity Activation Study (2002–2005)
More studies (450-1050)
Time, Delay, and Motivation (75)
Scarcity & Urgency (75)
Choice Architecture (75)
Habits & Defaults (75)
Reward Structures (75)
Commitment & Consistency (75)
Trust & Credibility (75)
Emotion & Affect Heuristics (75)
Scarcity & Urgency (75)
Choice Architecture (75)
Habits & Defaults (75)
Reward Structures (75)
Commitment & Consistency (75)
Trust & Credibility (75)
Emotion & Affect Heuristics (75)