$cat ./work/set-active
Set Active is the Los Angeles activewear brand with a cult following. Freelance creative direction: twenty-five new pieces of merch, two brand campaigns, the 2023 campaign strategy, and three photoshoots directed. The NYC merch sneak peek on the founder's story tripled order quantities before launch.
ROLE creative direction, merch design, campaign strategy YEARS 2022
25 PIECES OF MERCH 2 BRAND CAMPAIGNS 3 PHOTOSHOOTS DIRECTED